Chopard is a luxury brand of watches and jewelry from the Swiss export industry manufacturer based in Geneva. This company is a family business, founded in 1860 by Louis-Ulysse Chopard in Sonvilier in the Jura. This company has since 1963 owned by Scheufele, a German family. The buyer, Karl Scheufele was a jewelry dealer from Pfortsheim. Today the family business is active and is represented worldwide. The Chopard holding SA group has approximately 1,800 employees and generated sales of CHF 750 million in 2008. In thousands, always new variations jewelry from Chopard that today are modern and tomorrow are classic. Watches and precious jewelry are produced in Chopard studios, with innovative design; superior technology and traditional craftsmanship characterize these masterpieces. Many of the creations shine in dainty elegance. The initials L.U.C stand for: Louis-Ulysse Chopard. Chopard has product lines such as Happy Sport watches, Chopard Happy Beach watches, Chopard Happy Fish watches, Chopard Mille Miglia watches, Chopard Happy Hearts watches, Chopard Happy Snowflake watches, Chopard Imperiale watches, Chopard La Strada watches, Chopard Happy Sport Good Luck Clover watches, Chopard LUC watches, Chopard H watches, and much more.