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The Omega Speedmaster Professional is a wrist-watch that today belongs to the Swatch Group of the Swiss company, Omega. It is admittedly famous as the first (however not the only one) wrist-watch that had been to the moon. It is also frequently referred to as „the Monduhr “or „Moon watch “. The omega Speedmaster Professional is considered as the most tested watch in the world. Besides the “Professional” , there still exist other different models the Speedmaster, which different shapes of the housing or have different functions such as date or automatic winding. Omega is a Swiss watch manufacturer that manufactures high-quality watches in the expensive price segment. The company was founded in the year 1848. Omega has developed a whole series of innovative watches. The most important successful models are Constellation, Seamaster, speed master and De Ville. In the public perception, omega could have placed some its products in highly effective advertising. In addition to that, also well-known personalities such as Michael Schumacher, George Clooney, Cindy Crawford or Nicole Kidman- the so called Omega Ambassadors contribute as advertisers of the brand. Michael Schumacher was even thereby dedicated to several special models of the speed master.