Omega is a Swiss watch manufacturer that manufactures high-quality watches for the up market segment. The company was founded in the year 1848. Omega has developed a whole series of innovative watches. The most important successful models are Constellation, Seamaster, speed master and De Ville. In the public perception, omega could have placed some its products in highly effective advertising. Also in addition to that, well-known personalities such as Michael Schumacher, George Clooney, Cindy Crawford or Nicole Kidman- the so called Omega Ambassadors are the advertisers of the brand. Michael Schumacher thereby was even dedicated to several special models of the speed master. During the1932 summer Olympic Games in Los Angeles, omega was the first official timer for all Olympic disciplines. During the1952 Olympic Games in Helsinki, omega was the first company ever to use electronic timing in sports (With Omega Time – Recorder). Important developments in this respect were the OMEGAscope, the contact pad, a time keeping for swimmers and Photo finish – camera Scan ‘o’ Vision. Also during the 2012 Olympic Games in London, Omega will also be an official timer. The mark omega is furthermore inseparably connected with space exploration. One of the most well known watches is probably the omega speed master Professional. For the Apollo programme, NASA initiated a selective procedure in search for a suitable watch. After several extensive tests, the decision fell to the Speedmaster Professional with a manual winding, because at this time, there was no chronograph with an automatic mechanism. Often in this respect it falsely served the myth, as in this zero gravity, a watch with an automatic winding could not have functioned. Therefore it was used for more NASA projects, of course also used for the Apollo- II – Mission and was thus the first watch to be worn on the moon. The NASA has lately remained faithful to this brand. In a new comparison this time with modern watches the decision once again falls for the Speedmaster Professional and its sister model, the Speedmaster Professional X-33. Due to this Omega is famous as an official sponsor of James Bond Films which from Goldeneye of 1995, the diver watch, Seamaster Professional depicts Bonds service watch. In casino Royale from the year 2006, for the first time Bond also wore a type of watch from the Seamaster planet Ocean.